Online MBA in Marketing

Master of Business Administration - Marketing

Explore marketing strategies for international, multinational, and global markets. This program is designed to provide students the opportunity to develop an in-depth understanding of marketing research, international marketing, e-marketing, and customer relationship management skills—in addition to the core MBA skills. In this concentration, you will have the opportunity to develop relevant knowledge of marketing research methods, digital marketing and international marketing. You also have the opportunity to participate in a capstone course in which your team will run and lead a $100 million business in a safe, simulated environment.

If you enjoy using critical and creative thinking to develop effective, innovative marketing plans, consider CTU’s Master of Business Administration with a Marketing concentration. According to the Bureau of Labor Statistics, marketing employment opportunities are projected to grow faster than average¹.

¹ Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited 11/19/24).

Program Credits

5 Weeks

Course Length

Online

Location

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Program Overview

Effective August 2023, this program is no longer available for future enrollments at the Aurora Campus.

The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.

Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the eighth consecutive year, CTU’s online Master of Business Administration degree programs are ranked among the Best Online MBA Programs by U.S. News and World Report.*

* CTU programs are ranked among U.S. News & World Report’s 2024 Best Online Programs.

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Courses

Courses: Core		Credits
ACCT615 This course focuses on constructing and evaluating financial models to enhance profitability in the manufacturing environment. Students will evaluate the cost structures, pricing, and the role the balanced score card plays in purchasing and manufacturing decisions.	Advanced Cost Accounting	4
ECON616 During this course the student will study the practical aspects of both micro- and macroeconomics and how they are applied to the managerial environment. The students investigate the role of economic principles in management analysis and decision making: the study of demand, cost, and supply concepts from a business viewpoint; and the application of national income measures to strategic planning and the future.	Applied Managerial Economics	4
FINC615 Emphasizes management decision making utilizing accounting and finance concepts. The following subjects are addressed in the course: financial reports and metrics, financial analysis and planning, financial forecasting, financial markets, financial leverage, working capital management, capital budgeting processes, cost of capital and long term financing. The student will apply the knowledge learned by completing a financial strategy report and accomplishing a research report summarizing an application of financial analysis from either the academic or professional literature.	Applied Managerial Finance	4
HRMT620 Human capital management creates a paradigm to strategically look at people as the most valuable asset. This course provides a framework for students to integrate human capital management as part of the overall business strategy. By understanding, evaluating and integrating the human capital management model, the student will also be able to apply these approaches both domestically and globally.	Strategic Human Capital Management	4
INTD600 This course analyzes the concepts of leadership and management for ethical behavior and legal compliance. It also evaluates ethical decision-making processes and cultural competence. A variety of complex ethical issues confronting industry leaders and professionals are explored. Additionally, a code of conduct at work, methods to implement a code of conduct, and issues related to managing conflicts of interest are reviewed.	Leadership and Ethical Decision-Making	4
MGMT601 This course emphasizes the application of descriptive and inferential business statistics to decisions made in a managerial role. Presented with a scenario, students focus on analyzing published research, databases, and statistics to recommend management strategies based upon business metrics.	Business Analytics for Management Decisions	4
MGMT691 This course is focused on advanced management strategies that can maximize opportunities in a changing dynamic environment. Strategic management is linked to successful global projects and is a key part of a sustainable competitive market profile. Course material includes strategies to understand growth and how to implement strategic plans to achieve and sustain a competitive profile in the emerging global marketplace. The balanced scorecard is presented as an approach to understanding an organization’s strategic objectives and performance measures.	Strategic Management in Dynamic Environments	4
MKTG632 This course emphasizes the analysis of marketing concepts, tools, and decision-making processes. It explores how managers use marketing plans, programs, and strategies from an international and culturally competent perspective. Within the marketing strategy framework, it also examines data analytics, digital marketing, brand awareness, promotion, and pricing strategies. As part of the course, a marketing plan will be designed that includes the mission, vision, audience, and promotional strategy of a brand.	Applied Managerial Marketing	4
	Total Credit Hours:	32

Courses: Concentration		Credits
MKTG619 This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. It focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts. It also explores marketing research using an ethical and culturally competent lens.	Marketing Research Methods	4
MKTG629 This course explores how e-business can transform traditional marketing concepts and functions and examines the advantages and disadvantages of digital marketing. It focuses on how businesses are capitalizing on various forms of digital media in order to increase or create their marketing presence. Products, services, and information-based marketing strategies are explored. Topics include ecommerce, brand development, the digital marketing mix, advertising, competition, and pricing implications. Successful strategies for Customer Relationship Management, Customer Experience Management, relationship marketing, and mass customization will be evaluated. It explores the topic of digital marketing using a lens of ethical and cultural competence.	Marketing in the Digital Age	4
MKTG639 This course examines issues involving trends, factors and forces that affect global marketing activities. In this course, students study marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course introduces methods of adapting marketing efforts with consideration of product/service, price, promotion, and distribution decisions. It explores the topic of international marketing using a lens of technology, economics, and diversity.	International Marketing	4
MGMT665 This final course allows MBA students to demonstrate competency of integrating applied research by synthesizing ethics, leadership, strategy, critical thinking, and reasoning skills taught throughout the program.	MBA Capstone	4
	Total Credit Hours:	16

Total Credit Hours: 48

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Learning Outcomes

MBA Program Learning Outcomes

Evaluate ethical dilemmas to make informed business decisions.
Develop business communication skills to support organizational interaction.
Interpret data using multiple modalities to solve business problems.
Examine current strategies and methods applicable in major business disciplines.
Review global perspectives used in a diverse business environment.

MBA-MKTG Concentration Learning Outcomes

Develop strategic marketing plans utilizing critical and creative thinking

Faculty

Catherine McBride, DBA

Executive Program Director

Dr. Catherine McBride has been at CTU since January 2021, serving as an Executive Program Director for the College of Business and Management. Catherine has been in higher education for 22 years, with 18 years of online education experience across a variety of institutions in varying capacities but always serving non-traditional learners.

Dr. David Gliddon

Executive Program Director

Dr. Gliddon is an Executive Program Director in the College of Business and Management. In previous roles at CTU, he was a Program Chair and Lead Faculty. He has taught over 20 courses in the undergraduate, MBA, and doctoral programs. He has provided service to the university on a number of committees and special projects.

For more faculty profiles please visit our Leadership and Faculty page.
For more information visit the College of Business and Management.

Admission Requirements

MBA Foundation Requirements

The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful. Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.

If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.

Accreditations and Alignments

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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FAQs

What is a Master of Business Administration (MBA) in Marketing degree?

CTU’s Master of Business Administration (MBA) in Marketing Degree Program is designed to provide knowledge, skills, and abilities relevant for pursuing potential opportunities in the workforce. This business degree program emphasizes the skills needed to make critical marketing decisions for businesses and organizations. Students will explore marketing strategies for international, multinational, and global markets, and will work to develop an in-depth understanding of marketing research, international marketing, e-marketing, and customer relationship management skills. Students will also participate in a capstone course in which teams will run and lead a $100 million business in a simulated environment.

What will I study in this MBA degree program?

As you work to complete your MBA, you will be immersed in courses where you will study these topics and much more: consumer/customer analysis; how businesses capitalize on the convergence of media in order to increase or create their marketing presence; and trends, factors, and forces that affect global marketing activities.

When and where can I begin my classes?

Courses for the Master of Business Administration in Marketing start Online approximately every five weeks. Completion of the CTU admissions process will depend on how quickly you complete the steps in the CTU online application process. You may complete the application process over the phone with an advisor or you may go online. Once you’ve completed the online application, you may hear from an advisor within the following 24 hours to discuss the next steps toward starting your degree program. Master’s programs may have additional entrance requirements that take additional processing time.

How many credits are required to graduate from a master’s degree program?

The Master of Business Administration in Marketing degree program consists of 48 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer.

Why should I pursue an MBA degree at CTU?

As you study topics in business and marketing that are always being evaluated and updated to reflect industry-relevant trends, you will experience a curriculum through classroom learning and hands-on experience that aligns to industry standards and helps you work to develop skills that are applicable to the competitive global business environment.

Is this Master of Business Administration in Marketing degree program accredited?

The Master of Business Administration in Marketing degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Are there any requirements for pursuing an MBA at CTU?

Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503). The foundation requirements may be waived if the student can show evidence of a GMAT score of 500 or above. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter.